The benefits of online video are often talked about, with organisations and businesses slowly but surely coming to terms with the fact that they should be using video in their marketing strategy. That said, there are still many that are investing in video, but then doing very little (if anything at all) with it. As a commercial filmmaker, the greatest fulfilment and job satisfaction comes from when a client shares a success story about one of their videos – only then can I be sure that it really has ‘worked’.
Video content is the key tool for businesses, organisations, artists and just about anyone who is looking to spread a message using Facebook. The reasons for this are far and wide and have been written a thousand times over. However, video content only really flourishes once it has been properly optimised. You see, having a video produced and not using it properly is a bit like buying a £100,000 Ferrari and only using it to do the school run.
The power of video goes beyond its ability to show moving image, captured as the eye would see it. It has the power to engage, captivate and inspire. Visual story-telling is the art of using moving image to achieve this.